# Fashions Back-End

**Digiwear has the best in class data tools to provide brands with wide insights into the life-cycle of their products.**

We will maximise brand opportunity from our analytics by utilising data in secondary marketplaces, digital applications and across the blockchain to narrate a customer journey like none before. Our experience in data science and big data architecture will add tremendous value to any brand partnered with the technology.

Brands and retailers will have a dedicated analytics hub that will provide dashboards and complex insights into their sales and customer behaviours. Leveraging predictive analytics they will foresee performance measurements allowing scope to decide on key product initiatives.

Consumers will also be provided with the best customer experience as they will share access to these abundant data sources. Recommendation systems powered by machine learning will keep consumers engaged and more satisfied with the content they are accessing. Digestible dashboards will keep track of market trends and their own selling patterns.
